Religion, Entertainment, Colorfulness: Experience of Moderation and Analysis of Post-War Reconstruction Mental Mapping




religiosity, entertainment and recreation, functionality, creativity, investment attractiveness


The full-scale Russian invasion of Ukraine has been ongoing for almost two years, and in anticipation of victory, Ukrainians are envisioning how their settlements will look after the end of the war – what will be restored, what will change, what they would like to see. The idea of reflecting these imaginations laid the foundation for the creative workshop-reconstruction of Ukraine, conducted in May 2023 by the Faculty of Sociology of Taras Shevchenko National University of Kyiv as part of KNU EXPO 2023. Thanks to the efforts of large sociological centers in Ukraine, the process of conducting quantitative public opinion research continues, provoking research questions about the religiosity of the population, the propensity for entertainment, responsibility for financing reconstruction, etc. But there is also a need for qualitative research on these topics. The results of using the method of mental mapping to create projects for post-war reconstruction of cities and villages of Ukraine can provide valuable information about preferences, stereotypes, and understanding of the structure and appearance of settlements in the future. The article discusses value contexts, factors of investment attractiveness, and socio-technological features of visual communication, which were reflected in the mental maps of the participants of the workshop-reconstruction of Ukraine. The results of a qualitative visual content analysis give grounds to confirm that the post-war period will bring a hypothetical preservation of the tendency to honor the church, an expected actualization of consumption of goods and services from entertainment industries, as well as diversification and synthesis of values. The most accessible for understanding and reflection are primarily hard factors of investment attractiveness, which are the most obvious and suitable for calculation. But if counting on international investors of reconstruction, it is necessary to develop a culture of vision and visualization for soft factors as well. The obtained and presented experience of moderation and analysis of mental mapping confirmed that group and individual reconstruction projects were created, as a rule, with a balanced and successful involvement of emotions both in the process of creation and in the process of perception.


Bataeva, Е. V., & Chumakova-Sierova, A. S. (2021). Visualized values in the social practices of Ukrainian Instagram users. Ukrainian Society, 79(4), 26–45.

Hrushetskyi, A. (2023, June 15). What should be the policy of the authorities regarding the Ukrainian Orthodox Church (Moscow Patriarchate): The results of a telephone survey conducted on May 26 – June 5, 2023. KIIS. Retrieved October 10, 2023 from

Dembitskyi, S. (2023, November 10). War-contexted stress states of the population in Ukraine. Rating Group. Retrieved November 12, 2023 from¬teksti_viyni.html

Zuiev, P. (2008, January 11). «Political Orthodoxy» has been separated from the church. Mirror of the week. Retrieved October 10, 2023 from

Kyiv International Institute of Sociology, Institute of Economic Research and Political Consulting (2013). Rating of Investment Attractiveness of Regions (commissioned by the State Agency for Investment and National Projects Management of Ukraine). Retrieved October 10, 2023 from

Razumkov Centre. (2023). War and Church. Church-Religious Situation in Ukraine in 2022 (November 2022). Retrieved October 10, 2023 from

Reshetniak, O. M. (2010). Production and reproduction of religious structures in the post-Soviet space: The case of Orthodox schisms in Ukraine, Bulgaria, and Moldova. Bulletin of Taras Shevchenko National University of Kyiv. Sociology, 1–2, 57–63.

Reshetniak, O. M. (2013). Issues of church schism in the discourses of the UOC-KP and UOC (MP) leaders. Methodology, Theory and Practice of Sociological Analysis of Contemporary Society: Collection of Scientific Papers, 19, 286–292.

Salnikova, S., & Variichuk, V. (2019). Dynamics of religious involvement of the population of European countries. Sociological Studios, 1(14), 69–77.

Samus, Y. (2023, October 27). The role of human capital in Ukraine’s recovery explored at Human Capital UA forum. UNDP. Retrieved November 10, 2023 from

Sergeieva, N. V. (2018). Historical and cultural aspects of the foundations of design philosophy. Scientific Notes of Volodymyr Hnatiuk Ternopil National Pedagogical University. Art Studies, 2, 268–276.

Rating Group. (2023a, August 24). Sociological research for Independence Day: Perception of patriotism and the future of Ukraine (August 16–20, 2023). Retrieved November 10, 2023 from

Rating Group. (2023b, December 01). Twenty-fifth national survey: Threat perceptions for the winter of 2023–2024 (November 22–23, 2023). Retrieved December 02, 2023 from

Tashchenko, A. (2023). Are we all like children? Visual and multimodal constructions in wartime and peacetime. In V. P. Melnyk (Ed.), Creating new social orders in the context of Russian-Ukrainian war: Proceedings of the XIII Lviv sociological forum (Lviv, April 5, 2023) (pp. 157–164). Ivan Franko National University of Lviv. (2014, June 23). UOC (MP) renounces political Orthodoxy and separatists from the Lavra. Retrieved November 10, 2023 from

Ukrainian society and sociologists in front of the challenges of war and post-war development: Essays by the «Junior Sociologist of the Year» contestants. (2023). Sociology: Theory, Methods, Marketing, (4), 167–196.

Bartoszewicz, M. G. (2015). 50 shades of radicalism: An analysis of contemporary radical parties in Europe. International Studies. Interdisciplinary Political and Cultural Journal, 17(1), 27–41.

Bartoszewicz, M. G. (2017). Fortress Europe: The dangers of democratic insecurities. Studia Polityczne, 45(3), 119–142.

Catney, G., Frost, D., & Vaughn, L. (2018). Residents’ perspectives on defining neighbourhood: Mental mapping as a tool for participatory neighbourhood research. Qualitative Research, 19(6), 735–752.

Dembitskyi, S., Kyrychenko, R., Salnikova, S., & Sydorov, M. (2022). The value dimension of public opinion in Ukraine during the full scale war and its role for post-war reconstruction. Sociological Studios, 2(21), 42–56.

Flecha, R., Gómez, J., & Puigvert, L. (2001). Chapter 15: The Dialogic Turn in the Social Sciences. Counterpoints, 250, 128–138. Retrieved October 10, 2023 from

Flecha, R. (2022). The dialogic society. The sociology scientists and citizens like and use. Barcelona: Hipatia Press.

Fuchs, M., Linkenbach, A., Mulsow, M., Otto, B.-C., Parson, R. B., & Rüpke, J. (Ed.). (2020). Religious individuali¬sa-tion. De Gruyter.

Gieseking, J. J. (2013). Where we go from here. Qualitative Inquiry, 19(9), 712–724.

Guerrero, J. M. (2022). Mind mapping and artificial intelligence. Academic Press.

Hovorun, C. (2018). Political Orthodoxies: The Unorthodoxies of the Church Coerced (A. J. Moyse & S. A. Kirkland, Eds.). 1517 Media.

Kaisto, V., & Wells, C. (2020). Mental mapping as a method for studying borders and bordering in young people’s territorial identifications. Journal of Borderlands Studies, 1–21.

Pánek, J. (2016). From mental maps to geoparticipation. The Cartographic Journal, 53(4), 300–307.

Plekon, M. (2019, October 3). Review essay: Political orthodoxies. PrayTellBlog. Retrieved October 10, 2023 from¬¬bE_6UqGXWK7ERMMIjWFKgCv705BhzD_rjVv94iYyIdRP0

Salnikova, S., Klymenko, E., & Yemelianova, Y. (2022). Features of Consolidation of the Ukrainian Nation in the Conditions of Decentralization. In Antipova, T. (eds.) Lecture Notes in Networks and Systems, 315. Springer, Cham.

Salnikova, S. (2023). Autocephaly for the Ukrainian Church: Religious transitions before and after tomos and attitudes towards it (the case of the Volyn region). Filosofija. Sociologija, 34(2).

Transparency International Ukraine (2023, June 14). How to rebuild Ukraine – sociological survey of citizens and business representatives. Retrieved October 10, 2023 from

Wheeldon, J., & Faubert, J. (2009). Framing experience: Concept maps, mind maps, and data collection in qualitative research. International Journal of Qualitative Methods, 8(3), 68–83.

White, R. J., & Green, A. E. (2012). The use of mental maps in youth research: Some evidence from research exploring young people’s awareness of and attachment to place. In Innovations in youth research (p. 58–76). Palgrave Macmillan UK.