Religion, Entertainment, Colorfulness: Experience of Moderation and Analysis of Post-War Reconstruction Mental Mapping
DOI:
https://doi.org/10.29038/2306-3971-2023-02-33-33Keywords:
religiosity, entertainment and recreation, functionality, creativity, investment attractivenessAbstract
The full-scale Russian invasion of Ukraine has been ongoing for almost two years, and in anticipation of victory, Ukrainians are envisioning how their settlements will look after the end of the war – what will be restored, what will change, what they would like to see. The idea of reflecting these imaginations laid the foundation for the creative workshop-reconstruction of Ukraine, conducted in May 2023 by the Faculty of Sociology of Taras Shevchenko National University of Kyiv as part of KNU EXPO 2023. Thanks to the efforts of large sociological centers in Ukraine, the process of conducting quantitative public opinion research continues, provoking research questions about the religiosity of the population, the propensity for entertainment, responsibility for financing reconstruction, etc. But there is also a need for qualitative research on these topics. The results of using the method of mental mapping to create projects for post-war reconstruction of cities and villages of Ukraine can provide valuable information about preferences, stereotypes, and understanding of the structure and appearance of settlements in the future. The article discusses value contexts, factors of investment attractiveness, and socio-technological features of visual communication, which were reflected in the mental maps of the participants of the workshop-reconstruction of Ukraine. The results of a qualitative visual content analysis give grounds to confirm that the post-war period will bring a hypothetical preservation of the tendency to honor the church, an expected actualization of consumption of goods and services from entertainment industries, as well as diversification and synthesis of values. The most accessible for understanding and reflection are primarily hard factors of investment attractiveness, which are the most obvious and suitable for calculation. But if counting on international investors of reconstruction, it is necessary to develop a culture of vision and visualization for soft factors as well. The obtained and presented experience of moderation and analysis of mental mapping confirmed that group and individual reconstruction projects were created, as a rule, with a balanced and successful involvement of emotions both in the process of creation and in the process of perception.
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