Electronic Commerce in Theoretical Field of Sociology
The article deals with some problems of sociological conceptualization of electronic commerce as a social phenomenon that is gaining weight in modern globalized society. Attention is paid to a number of approaches that are proposed to consider the latest social phenomena in the framework of economic sociology. Among the declared approaches, a special place in the analysis of e-commerce has market approach, which includes a number of discourses: neo-institutional, socio-cultural, and phenomenological. In addition to these theoretical concepts in analysis of electronic commerce are the conceptual provisions developed in the framework of the theory of information society: the concept of network society by M. Castells, the concept of super-industrial society by A. Toffler. Productive from the point of view of sociological analysis of e-commerce, the authors consider the theories related to the development of digital society: the concept of fourth industrial revolution by K. Schwab and the new economy (the concept of pure versus partial electronic commerce Turban, Outland, King et al.).
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