Value-Normative Models of the Urban Middle Class in Ukraine (according to the Empirical Data From TNS)
Keywords:Index, measurement model, Factor Analysis, Reliability Analysis, Identity of Middle Class
By considering different approaches to the definition of the middle class, authors examine it as a driving force of society – highly educated, professional and, therefore, innovative, inventive, able to risk. At the same time, being relatively wealthy, its representatives are more able to solve socially significant problems. According to empirical data of TNS Ukraine company (2015) the authors have made an empirical identification of the middle class (11,9 % of the adult population 16+ from cities in Ukraine). They validate existence of middle layer by identifying its socio-demographic structures and value-normative systems that are different from other layers.
In particular, statistically significant differences in age and educational structures, locality type, as well as in the sphere of production activity were identified. By using factor analysis and analysis of reliability, the authors selected the following statistically significant value-normative models:
− Professional Prestige Model, presented by indicators of material orientation, stimulant competition, prestigious appearance, antecedence of career and success;
− Readiness for Innovations Model (the use of advanced technology, entrepreneurship, purchase of new technologies, antecedence of success interest);
− Model of Willingness to Take Risks (target risk, sharpness of feeling, the overcoming difficulties, readiness to change);
− Model of Social Responsibility (social activity, environmental protection, individual influence).
The authors constructed average indexes on correspondent indicators, the each index based on the certain model; the indexes are valid and reliable. Consistency of all indexes and correlation between them is an additional result that is the reason for construction the total index and making further researches in order to find value-normative differences among cohorts of middle class and other layers.
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