On the Importance of Research the Reputation of Higher Education Institutions
One of the consequences of competition in the market of educational services is the emergence of university rankings. At first, they were used to justify the distribution of resources between educational institutions. There are now more than 10 approaches to ranking universities around the world and individual countries, such as QS World University Rating, Round University Rating, Times Higher Education World Rank, U-Multirank and others. But even so many different ratings suggest that they use different metrics and measure ratings differently, which is quite subjective and doesn't allow you to compare metrics from different rankings. Moreover, not all universities are present in different rankings, what makes the comparison even more difficult. Their reputation can be a more objective and understandable indicator for comparing different universities. Stakeholders, such as entrants, employers, etc., pay more attention to the reputation of an educational institution than to its ratings. In turn, reputation is a more stable indicator, in contrast to ratings, and provides availability of a system of indicators that are clear and useful for both entrants and employers. In this paper, we consider the difference between reputation and rating, as well as justify the need to study the ratings of universities.
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