The Mass Movie as a Factor of Value Orientation of Students (according to the results of sociological research)




character of movie influence, level of movie prevalence, one-dimensional distribution, value-normative system


The aim of the research is to identify the peculiarities of the influence of the modern mass movie on the formation of value orientations of students within the framework of quantitative strategy. The empirical base is the results of a pilot study conducted by the Laboratory of Sociological Researches of the Lesya Ukrainka Eastern European National University (the sample size is 210 bachelors; period from 09/26/2018 to 10/5/2018). The conducted research gives an opportunity to make a number of conclusions. In general, students are active film enthusiasts (81,7 %; the monthly rate is 85,6 %), and they consider the impact of movie is more likely to be positive (50,8 %) or neutral (35,8 %). Negative influence is insignificant (3,3 %) and it’s manifested in the presence of violence, propaganda of alcohol and drugs, escape from reality, etc. Students feel positive influence of movie on their ability to provide psychological relaxation (55,8 %), to promote intellectual development of a person (43,3 %) and construction of life strategies (35,0 %). The movie forms the image of the leader – either authoritative or cheerful person; both patriotism and moral responsibility are not its key features. In general, «watching a movie» means having fun (58,3 %) and spending free time (55,0 %), so first of all students pay attention to the film’s plot (68,3 %), an actor game (58,3 % %), the originality of the picture (35,0 %), the script (30,8 %), the director’s work (28,3 %), informativeness and cheerfulness of the film (26,7 %), etc. According to the students’ opinion, the purpose of the cinema is to be a means of rest and entertainment (55,0 %), to promote positive moral values (45,8 %), to be the source of new knowledge about the world and people (45,0 %). In favor of the entertainment mission of the film, the distribution of genre preferences of the Volyn students is shown in the following: it is movie comedy (60,8 %), adventure films (43,3 %), detectives (35,8 %), lyrical films about love and family (35,0 %). Students watch these films in the Internet (79,2 %), TV (5,8 %), and a small proportion of students attends cinema (15,0 %). So, the students decide themselves «what» and «where» to watch, the quality of the selected content depends on the value-normative basis of each


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